Americans eat approximately 100 acres of pizza a day.
By the end of 2018, there were almost 77,000 pizzerias in the U.S. working to meet the demand. With so much competition, it’s not enough just to make great pizza—you also need to deliver a fantastic customer experience every step of the way. Savvy pizzeria owners are leveraging technology to gain a competitive edge. Here’s how the right pizza point of sale (POS) system can help you build better customer relationships and increase your profit margins.
Delivery, delivery, delivery.
The 2018 Pizza Power Report from Pizza Magazine (PMQ) revealed that the two biggest desires of pizza consumers are customization and faster delivery. Moreover, a survey by AlixPartners showed that 71% of the people who order delivery would prefer to receive it directly from the restaurant, rather than from a third-party delivery service such as GrubHub or DoorDash.
Knowing this, your pizza POS system should have several features that will improve delivery efficiencies and optimize delivery operations. It’s important to have an intuitive driver dispatch screen with color-coded order timing and alerts that visually show which drivers are on the road or in the store, and how long they have been there, so you can help better gauge delivery times. Also, look for an integrated mapping engine, which can give your drivers optimal routes and turn-by-turn directions based on the most up-to-date information.
Another useful feature is the ability to manage multiple delivery zones by creating a geofence perimeter around your delivery area, then adding the zone name, fee, and driver compensation.
Make customization and convenience easy with online and mobile ordering so you can keep ‘em coming back.
Research has shown, and probably your own personal experiences have proven, that attracting new customers costs five times as much as retaining existing ones. It pays to increase focus on providing an exceptional customer experience to earn repeat business. If patrons are happy with their overall pizza purchase (from multiple ordering channels to consumption), they’ll be more likely to come back—especially when prompted by personalized offers created from your loyalty rewards program.
One way you can increase customer satisfaction with your pizza POS system is to give them the customization options they desire as part of an easy ordering process, whether in-store or online. Intuitive order screens should include ingredient information, accurate pricing for add-ons, combo pricing, and suggestive selling prompts that will increase ticket size.
Multiple ordering channels , such as online and or mobile, are an essential convenience you should offer if you are looking to win the business of the younger, tech-savvy generation. These customers tend to dine out more often and have come to expect the availability of digital ordering. Online ordering solutions generate more revenue, with online checks averaging 15% higher than in-store. Customers are less inhibited when ordering in comfort and with the privacy of their own devices, rather than standing in line or waiting on hold by phone.
Increase your revenue potential with mobile and online ordering solutions that sync with your pizza POS system. These solutions should provide a consistent brand and user experience that’s simple for customers to set up and use, and allows them to earn and redeem loyalty rewards.
Process orders more quickly and accurately.
“Hangry” is a real thing, and it’s not pretty. To avoid hangry customers, you need an intuitive pizza POS system that helps you get their orders done quickly and correctly. First, that requires an ordering interface that is consistent across all channels and allows easy customization of pizza orders, with efficient use of modifiers and item editing to reduce errors. Ensuring order accuracy reduces wasted food and prep time as well as cost of goods sold.
Second, your pizza POS system should integrate orders from all channels—mobile, online, phone, and dine-in—so that your kitchen staff can process them quickly, accurately and easily. This integration ensures that all customers will receive their orders in a timely fashion. It also eliminates the possibility of a dropped or overlooked order, thus increasing customer satisfaction and retention.
With such high customer demands and heavy competition, operating a pizzeria is no small task. It requires you to perform a constant balancing act between costs and profits, labor and traffic, inventory and sales. The best way to make sure you are tipping the scales in your favor is to leverage innovative POS technology designed to optimize workflow and improve the customer experience.
Revention Pizza POS solution is backed by thorough knowledge of the industry and reliable 24/7/365 US-based customer support. To find out more about how our integrated POS solutions can help you improve your efficiencies, connect with your customers, and increase your pizza profits, contact us today.