The COVID-19 pandemic has hit many industries hard, particularly the socially-oriented ones such as restaurant dining. The urgent need for social distancing to avoid spreading the virus is driving people to stay home and causing mandatory closing of dine-in facilities in many areas. Restaurants are now analyzing their business to find ways to survive and thrive during this change in consumer behavior. With the sharp declines in dine-in sales, maintaining profitability is a real concern. Keeping costs down and optimized is crucial, and now is the time to consider your options. Here are some strategies for reducing your expenses during COVID-19.
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The current Coronavirus (COVID-19) pandemic is having a major impact on all sectors of public life. The need for social distancing to slow the spread of the coronavirus has led to voluntary and mandatory shutdowns in many industries. As people avoid contact with each other (and especially crowds), restaurant dining has declined. Sales have decreased anywhere from 32% to 90% in some cases. Concern over losing major revenue during this time of unexpected change in consumer behavior means restaurants must re-evaluate their business and marketing strategies and focus on the areas that they can control. Here are four restaurant marketing strategies to help you survive until this crisis has passed.
In the restaurant business, sometimes unpredictable events can occur that disrupt everyday life. Things like pandemics, natural disasters, and other types of crises can turn everything on its head and present significant and unforeseen challenges to both consumers and businesses, not to mention a further toll on the economy.
When unexpected events like this arise and restaurants are caught without a plan in place, it affects more than just profits. You can face a loss of customers, food safety concerns or serious inventory waste. If it is serious enough, you could end up unable to pay employees who depend on you for their living, or unable to serve customers who depend on you for meals.
Ever since the first U.S. pizzeria opened in Manhattan in 1905, customer preferences—both in the pizzas themselves and how they’re obtained—have continually evolved. By the 1940s, pizzerias were opening all over the country, thanks in part to returning World War II soldiers who wanted to keep enjoying the food they’d been introduced to overseas. In the 1960s, pizza delivery took off as the hot trend. The rise of the internet in the 1990s led to the possibility of ordering pizza online from a website; and in 2009, the first mobile app for pizza ordering appeared. Future developments now being tested include drone delivery, driverless cars, and robot delivery, to make getting pizza easier than ever before.
Keep these 5 “Rs” in mind to help reduce staff turnover
I was leaving a restaurant recently and noticed a reserved parking spot right in front with a sign that read “Reserved for Employee of the Month.” An employee parked her car in the spot and when she jumped out of the car and headed inside, I noticed she looked really excited to start the day. She had obviously been recognized and rewarded for a job well done.
The owner of that restaurant knows a thing or two about maintaining good employees!
Training and maintaining high-performing employees is as crucial to your restaurant as your food, location, atmosphere, and prices. Manage hard or hire smart. Getting it right can be one of the most difficult things you do.
Integrate 3rd Party Delivery Orders to your Revention POS with ItsaCheckmate
Sustainability—avoidance of the depletion of natural resources in order to maintain an ecological balance—has acquired increasing attention since the modern environmental movement started in the 1970s. Sustainability isn’t just good for the Earth, it’s good for business: more than 90% of CEOs believe that sustainability is important to the success of their company—and restaurants are no exception. According to the National Restaurant Association’s 2019 State of the Restaurant Industry report, 3 out of 4 restaurant operators said that customers are more interested in environmentally-sustainable menu items than they were two years ago.
Does Your Pizzeria Really Need an App for Online Ordering?
Pizzeria owners have a lot to manage, from inventory and labor scheduling to menu decisions and delivery services. Do you really need to add a mobile app for your restaurant? Absolutely!
Customers Expect Superior Restaurant Experiences
A restaurant’s brand is no longer just about the food. Now, the restaurant customer experience (CX) plays a vital role in which restaurants customers choose. The CX is the connection a customer has with your brand and all of the touch points included in their experience with you. It includes everything from your marketing messaging, to how they interact with your website, how your staff treats customers, how your atmosphere makes people feel, and everything in between.
Maintaining and growing a loyal customer base is essential for the success of any business, and is especially true for pizzerias. Research has shown that it is five times more expensive to acquire new customers than it is to retain an existing one. Additionally, diners who already know and trust your brand tend to spend more (around 31%) and are 50% more likely to try new products. A powerful way to foster those trusted relationships is to have a restaurant loyalty program that is integrated with your pizza point of sale (POS) system. Today we're talking about how to get the most out of your pizzeria loyalty program to bring in repeat business.
According to Victor Martinez of Piezoni’s, “I don’t see how a business can survive these days without a rewards program. It’s like not having a website.”