The pizza restaurant industry continues to be a healthy one: according to the 2020 Pizza Power Report from PMQ1, the U.S. pizza market generates $46.34 billion in sales—and that figure is rising. But with the number of pizzerias in this country growing to 77,724 this year, the competition for those sales dollars is fierce. Delicious pies alone are not a sufficient draw—pizzerias need to provide an outstanding overall customer experience.
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Pizzerias are a unique vertical of the hospitality industry. Even a skilled full service restaurant owner or bar manager would need to learn the nuances of the pizza industry to succeed. In the same way, you wouldn’t expect a traditional restaurant point of sale (POS) system to have the capabilities to address all the distinctive needs of pizzerias.
Your menu is important. It’s what draws customers in and what keeps them coming back. But what the most successful pizzeria owners understand is managing your menu is just as important to the overall operational success of your restaurant.