Many technological advancements have been made since drive-thru service was introduced in 1947. Despite the technological improvements, speed of service has been declining in recent years. Annual drive-thru performance studies by QSR Magazine found that average drive-thru wait times were 225 seconds in 2017, up from 173 seconds just five years prior (i.e. 2012). Owners attributed much of the increase to having more complex and premium menu items. Whatever the reason, the uptick demonstrates the need to decrease wait times.
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Smartphones and other mobile devices have changed the way people live in profound ways—including where they decide to eat. According to 2017 research from eMarketer, U.S. consumers spend an average of more than three hours a day within mobile apps (and almost another hour on the mobile web). If your fast-casual restaurant (FCR) doesn’t have a mobile ordering app, you’re missing out on a huge opportunity to engage with customers.
A key factor to staying relevant and competitive in the ever-more-crowded quick service restaurant (QSR) sector is leveraging every technological advantage you can. One QSR technology that has become a “must-have” is a restaurant loyalty program. Let’s take a look at how a loyalty program can strengthen your relationship with customers and lead to increased profits.
If you’re looking for a way to increase the visual appeal of your restaurant and create greater engagement with your customers, it might be time to explore restaurant digital signage. This enormously versatile technology can provide a healthy return on investment and increase your revenue gain in several ways.
Did you know that integrating tablet POS into your day-to-day processes will increase operational efficiencies, boost sales, and optimize the customer experience? Leveraging tablet POS technology offers several benefits to your staff, customers, and restaurant.
When you’re opening a new restaurant, it may seem like there are a million things you need to think about and budget for. On the other hand, careful planning and organization will keep you from becoming overwhelmed and will prevent surprises later in the process. This list will help you anticipate the decisions you’ll need to make and the restaurant startup costs you’ll incur on the road to opening a successful business:
If you’re opening a new restaurant, one of the startup essentials is setting up an account with a merchant services provider (a.k.a. credit card processor) so that you can accept credit and debit card payments. If you own an established restaurant and are looking for ways to improve your operating costs while increasing your profit margin, you should re-examine your current payment processing fees to make sure you aren’t paying more than you should.
Restaurant management technology, such as restaurant point of sale, is necessary if you want to stay competitive. From front-of-house to back-of-house operations, restaurant management technology is used to streamline processes, gain valuable data, conduct accounting, manage inventory and labor, and improve the customer experience to grow your business.
Whether you own one store or a multi-unit chain, managing a pizzeria has its challenges. But a pizza point of sale (POS) system that includes these specific restaurant reporting and management features can help you coordinate sales, labor, menu, inventory and other information to make better decisions that will increase operational efficiencies across your entire business. Here are the tools you need:
Pizza connoisseurs have a lot of options to choose from these days. You might have the best pizza in town, but in this competitive environment, if you aren’t using marketing and retention tools to get more customers and keep them coming back, you’re not taking advantage of the potential revenue opportunities. One such tool that has proven to be highly effective is a restaurant loyalty program. Keep reading to find out why you need one and how you can make it best work for you.