We live in an era of unprecedented connectivity. The increased internet usage of today’s consumers provides abundant customer data that smart business owners can leverage to drive revenue. The restaurant industry is no exception, and restaurant technologies are moving quickly from “nice-to-have” to “must-have” status in order to stay competitive or even survive.
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According to the 2018 Pizza Power Report from Pizza Magazine (PMQ), consumers want their pizza the way they want it and as fast as they can get it. In the U.S., delivery orders account for almost $9.8 billion of pizza sales every year and you want your share of that pie. Here’s how optimize your delivery operations, give customers the delivery experience they want and ensure your business gets a healthy slice of the pizza delivery market.
Americans eat approximately 100 acres of pizza a day! By the end of 2018, there were almost 77,000 pizzerias in the U.S. working to meet the demand. With so much competition, it’s not enough just to make great pizza—you also need to create a fantastic customer experience every step of the way. Savvy pizzeria owners are leveraging technology to gain a competitive edge. Here’s how the right pizza point of sale (POS) system can help you build better customer relationships and increase your profit margins.
3 Reasons Why Pizzerias Need an Integrated Point of Sale, Mobile & Online Ordering, and Loyalty Solution
Remember that moment when you opened your next location (or first pizzeria)? Or when you realized that your customers loved the modification you made to the menu or the tweak you made to the sauce? Those moments were awesome because it was a sign you were growing. And that led you to some logical next questions related to growth.
A recent article from Reforming Retail discussed the reasoning behind a recent acquisition of Cloud POS provider. The reasoning was to make the provider more competitive and address market needs. As I read through the article, I was reminded that the ambiguity surrounding the Cloud moniker has now reached the Point of Sale industry.
There are many Venture Capital-backed upstarts and “Next Gen” POS solution providers claiming to be cloud based. It is becoming the buzz in the industry. Just like Cloud Computing became an overused reference and everyone jumped on that bandwagon, the idea of having a Cloud POS system is becoming one, too. What we are forgetting, and should be talking about, is the customer experience, not just the platform or method of delivery. Let’s break it down a bit further….