Your menu is important. It’s what draws customers in and what keeps them coming back. But what the most successful pizzeria owners understand is managing your menu is just as important to the overall operational success of your restaurant.
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The most successful fast casual restaurant owners understand that the point of sale system they use needs to include features specifically for the way they operate. They know their business challenges and how to leverage the unique functions of a fast casual restaurant POS to grow the average check size per customer. Average check size is a crucial metric that some fast casual restaurant owners may not realize can be improved using their point of sale system.
If you’re managing one or more fast food restaurants you know just how critical your point of sale system is to your bottom line. The restaurant’s POS can literally make your customers’ experience a great one or a terrible one. If you find that the POS at your quick service restaurant isn’t able to keep up, is not easy to use and/or doesn’t have some of the more advanced features, you need to consider a quick service point of system system that will help you increase profits.
The popularity of both fast casual restaurants and restaurant delivery services continues to rise. We have entered an age where customers want convenience over all else, which is an area where fast casual restaurants thrive.
The key to a successful quick service restaurant is providing a quick, accurate and pleasant experience for customers. While that’s probably not surprising, getting all of these things to happen at the same time can be a challenge if you don’t have the right quick service POS software to help you run the restaurant.
Be sure you’re using a quick service point of sale system that can streamline your restaurant operations day in and day out. Here are four things to look for in your POS.
Your counter service or fast-casual restaurant (FCR) may have amazing and unique menu offerings, but great food is only part of what makes a customer experience exceptional, especially when there is no wait staff to interact with customers. The experience begins with the ordering process and continues even after the bill is paid and the food eaten. Here’s how fast casual restaurants can leverage the features of their point of sale (POS) solution to create an experience that customers will remember fondly and will encourage them to come back.
Many technological advancements have been made since drive-thru service was introduced in 1947. Despite the technological improvements, speed of service has been declining in recent years. Annual drive-thru performance studies by QSR Magazine found that average drive-thru wait times were 225 seconds in 2017, up from 173 seconds just five years prior (i.e. 2012). Owners attributed much of the increase to having more complex and premium menu items. Whatever the reason, the uptick demonstrates the need to decrease wait times.
Smartphones and other mobile devices have changed the way people live in profound ways—including where they decide to eat. According to 2017 research from eMarketer, U.S. consumers spend an average of more than three hours a day within mobile apps (and almost another hour on the mobile web). If your fast-casual restaurant (FCR) doesn’t have a mobile ordering app, you’re missing out on a huge opportunity to engage with customers.
A key factor to staying relevant and competitive in the ever-more-crowded quick service restaurant (QSR) sector is leveraging every technological advantage you can. One QSR technology that has become a “must-have” is a restaurant loyalty program. Let’s take a look at how a loyalty program can strengthen your relationship with customers and lead to increased profits.
If you’re looking for a way to increase the visual appeal of your restaurant and create greater engagement with your customers, it might be time to explore restaurant digital signage. This enormously versatile technology can provide a healthy return on investment and increase your revenue gain in several ways.