Maintaining and growing a loyal customer base is essential for the success of any business, and is especially true for pizzerias. Research has shown that it is five times more expensive to acquire new customers than it is to retain an existing one. Additionally, diners who already know and trust your brand tend to spend more (around 31%) and are 50% more likely to try new products. A powerful way to foster those trusted relationships is to have a restaurant loyalty program that is integrated with your pizza point of sale (POS) system. Today we're talking about how to get the most out of your pizzeria loyalty program to bring in repeat business.
According to Victor Martinez of Piezoni’s, “I don’t see how a business can survive these days without a rewards program. It’s like not having a website.”