Smartphones and other mobile devices have changed the way people live in profound ways—including where they decide to eat. According to 2017 research from eMarketer, U.S. consumers spend an average of more than three hours a day within mobile apps (and almost another hour on the mobile web). If your fast-casual restaurant (FCR) doesn’t have a mobile ordering app, you’re missing out on a huge opportunity to engage with customers.
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A key factor to staying relevant and competitive in the ever-more-crowded quick service restaurant (QSR) sector is leveraging every technological advantage you can. One QSR technology that has become a “must-have” is a restaurant loyalty program. Let’s take a look at how a loyalty program can strengthen your relationship with customers and lead to increased profits.
If you’re looking for a way to increase the visual appeal of your restaurant and create greater engagement with your customers, it might be time to explore restaurant digital signage. This enormously versatile technology can provide a healthy return on investment and increase your revenue gain in several ways.
Did you know that integrating tablet POS into your day-to-day processes will increase operational efficiencies, boost sales, and optimize the customer experience? Leveraging tablet POS technology offers several benefits to your staff, customers, and restaurant.
When you’re opening a new restaurant, it may seem like there are a million things you need to think about and budget for. On the other hand, careful planning and organization will keep you from becoming overwhelmed and will prevent surprises later in the process. This list will help you anticipate the decisions you’ll need to make and the restaurant startup costs you’ll incur on the road to opening a successful business:
If you’re opening a new restaurant, one of the startup essentials is setting up an account with a merchant services provider (a.k.a. credit card processor) so that you can accept credit and debit card payments. If you own an established restaurant and are looking for ways to improve your operating costs while increasing your profit margin, you should re-examine your current payment processing fees to make sure you aren’t paying more than you should.
Restaurant management technology, such as restaurant point of sale, is necessary if you want to stay competitive. From front-of-house to back-of-house operations, restaurant management technology is used to streamline processes, gain valuable data, conduct accounting, manage inventory and labor, and improve the customer experience to grow your business.
Whether you own one store or a multi-unit chain, managing a pizzeria has its challenges. But a pizza point of sale (POS) system that includes these specific restaurant reporting and management features can help you coordinate sales, labor, menu, inventory and other information to make better decisions that will increase operational efficiencies across your entire business. Here are the tools you need:
Pizza connoisseurs have a lot of options to choose from these days. You might have the best pizza in town, but in this competitive environment, if you aren’t using marketing and retention tools to get more customers and keep them coming back, you’re not taking advantage of the potential revenue opportunities. One such tool that has proven to be highly effective is a restaurant loyalty program. Keep reading to find out why you need one and how you can make it best work for you.
Your hungry customers want your delicious pizza—but first they need an online ordering experience that’s easy and convenient. To maximize your revenue opportunity, you should be offering multiple channels for customers to purchase from. This includes both online ordering from your website and a branded mobile ordering app. Here are some ways you can use your restaurant online ordering software to improve the customer experience and increase pizza sales.
We live in an era of unprecedented connectivity. The increased internet usage of today’s consumers provides abundant customer data that smart business owners can leverage to drive revenue. The restaurant industry is no exception, and restaurant technologies are moving quickly from “nice-to-have” to “must-have” status in order to stay competitive or even survive.
According to the 2018 Pizza Power Report from Pizza Magazine (PMQ), consumers want their pizza the way they want it and as fast as they can get it. In the U.S., delivery orders account for almost $9.8 billion of pizza sales every year and you want your share of that pie. Here’s how optimize your delivery operations, give customers the delivery experience they want and ensure your business gets a healthy slice of the pizza delivery market.
Americans eat approximately 100 acres of pizza a day.
By the end of 2018, there were almost 77,000 pizzerias in the U.S. working to meet the demand. With so much competition, it’s not enough just to make great pizza—you also need to deliver a fantastic customer experience every step of the way. Savvy pizzeria owners are leveraging technology to gain a competitive edge. Here’s how the right pizza point of sale (POS) system can help you build better customer relationships and increase your profit margins.
3 Reasons Why Pizzerias Need an Integrated Point of Sale, Mobile & Online Ordering, and Loyalty Solution
Remember that moment when you opened your next location (or first pizzeria)? Or when you realized that your customers loved the modification you made to the menu or the tweak you made to the sauce? Those moments were awesome because it was a sign you were growing. And that led you to some logical next questions related to growth.
A recent article from Reforming Retail discussed the reasoning behind a recent acquisition of Cloud POS provider. The reasoning was to make the provider more competitive and address market needs. As I read through the article, I was reminded that the ambiguity surrounding the Cloud moniker has now reached the Point of Sale industry.
There are many Venture Capital-backed upstarts and “Next Gen” POS solution providers claiming to be cloud based. It is becoming the buzz in the industry. Just like Cloud Computing became an overused reference and everyone jumped on that bandwagon, the idea of having a Cloud POS system is becoming one, too. What we are forgetting, and should be talking about, is the customer experience, not just the platform or method of delivery. Let’s break it down a bit further….
It was 2004 when Hungry Howie’s Pizza (www.hungryhowies.com) was looking for a solution to standardize its menu and technology. Dan McKay, director of IT, explains that this was the key to help drive many of the company’s plans and initiatives. Unification of accounting, operations and marketing - with better automation and more timely insight - ”was the primary goal. Revention (www.revention.com) emerged as the leader in helping the brand bring those goals to fruition and the POS solution was installed across a subset of locations. A decade later, the chain made Revention the standard platform throughout its entire brand.