The COVID-19 pandemic has hit many industries hard, particularly the socially-oriented ones such as restaurant dining. The urgent need for social distancing to avoid spreading the virus is driving people to stay home and causing mandatory closing of dine-in facilities in many areas. Restaurants are now analyzing their business to find ways to survive and thrive during this change in consumer behavior. With the sharp declines in dine-in sales, maintaining profitability is a real concern. Keeping costs down and optimized is crucial, and now is the time to consider your options. Here are some strategies for reducing your expenses during COVID-19.
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The current Coronavirus (COVID-19) pandemic is having a major impact on all sectors of public life. The need for social distancing to slow the spread of the coronavirus has led to voluntary and mandatory shutdowns in many industries. As people avoid contact with each other (and especially crowds), restaurant dining has declined. Sales have decreased anywhere from 32% to 90% in some cases. Concern over losing major revenue during this time of unexpected change in consumer behavior means restaurants must re-evaluate their business and marketing strategies and focus on the areas that they can control. Here are four restaurant marketing strategies to help you survive until this crisis has passed.
In the restaurant business, sometimes unpredictable events can occur that disrupt everyday life. Things like pandemics, natural disasters, and other types of crises can turn everything on its head and present significant and unforeseen challenges to both consumers and businesses, not to mention a further toll on the economy.
When unexpected events like this arise and restaurants are caught without a plan in place, it affects more than just profits. You can face a loss of customers, food safety concerns or serious inventory waste. If it is serious enough, you could end up unable to pay employees who depend on you for their living, or unable to serve customers who depend on you for meals.
Ever since the first U.S. pizzeria opened in Manhattan in 1905, customer preferences—both in the pizzas themselves and how they’re obtained—have continually evolved. By the 1940s, pizzerias were opening all over the country, thanks in part to returning World War II soldiers who wanted to keep enjoying the food they’d been introduced to overseas. In the 1960s, pizza delivery took off as the hot trend. The rise of the internet in the 1990s led to the possibility of ordering pizza online from a website; and in 2009, the first mobile app for pizza ordering appeared. Future developments now being tested include drone delivery, driverless cars, and robot delivery, to make getting pizza easier than ever before.
Keep these 5 “Rs” in mind to help reduce staff turnover
I was leaving a restaurant recently and noticed a reserved parking spot right in front with a sign that read “Reserved for Employee of the Month.” An employee parked her car in the spot and when she jumped out of the car and headed inside, I noticed she looked really excited to start the day. She had obviously been recognized and rewarded for a job well done.
The owner of that restaurant knows a thing or two about maintaining good employees!
Training and maintaining high-performing employees is as crucial to your restaurant as your food, location, atmosphere, and prices. Manage hard or hire smart. Getting it right can be one of the most difficult things you do.
Sustainability—avoidance of the depletion of natural resources in order to maintain an ecological balance—has acquired increasing attention since the modern environmental movement started in the 1970s. Sustainability isn’t just good for the Earth, it’s good for business: more than 90% of CEOs believe that sustainability is important to the success of their company—and restaurants are no exception. According to the National Restaurant Association’s 2019 State of the Restaurant Industry report, 3 out of 4 restaurant operators said that customers are more interested in environmentally-sustainable menu items than they were two years ago.
Does Your Pizzeria Really Need an App for Online Ordering?
Pizzeria owners have a lot to manage, from inventory and labor scheduling to menu decisions and delivery services. Do you really need to add a mobile app for your restaurant? Absolutely!
Customers Expect Superior Restaurant Experiences
A restaurant’s brand is no longer just about the food. Now, the restaurant customer experience (CX) plays a vital role in which restaurants customers choose. The CX is the connection a customer has with your brand and all of the touch points included in their experience with you. It includes everything from your marketing messaging, to how they interact with your website, how your staff treats customers, how your atmosphere makes people feel, and everything in between.
Maintaining and growing a loyal customer base is essential for the success of any business, and is especially true for pizzerias. Research has shown that it is five times more expensive to acquire new customers than it is to retain an existing one. Additionally, diners who already know and trust your brand tend to spend more (around 31%) and are 50% more likely to try new products. A powerful way to foster those trusted relationships is to have a restaurant loyalty program that is integrated with your pizza point of sale (POS) system. Today we're talking about how to get the most out of your pizzeria loyalty program to bring in repeat business.
According to Victor Martinez of Piezoni’s, “I don’t see how a business can survive these days without a rewards program. It’s like not having a website.”
Ways to Maximize the Profitability of Your Pizzeria Delivery Services
Today’s consumers are all about convenience when it comes to food. We’ve already passed the point where restaurant spending has exceeded grocery spending and the National Restaurant Association predicts that over the next 10 years, a greater proportion of meals will no longer be cooked at home. These trends will lead to an even greater rise in pizzeria delivery services and adding this option to your restaurant can be transformative for your bottom line. 60% of restaurant operators said that offering delivery has generated incremental sales growth for their business.
It’s a new year (and a new decade!), which means it’s time for pizzeria owners to assess how well you hit your 2019 goals and where you might have fallen short. Restaurant success is a moving target, and strategies, processes, and technologies must be continually adjusted as industry and consumer needs change. For an optimal 2020 strategy, here are three crucial things and numerous restaurant KPIs pizzeria owners should analyze from 2019 to help grow in the new year:
The big game is less than three weeks away. On February 2nd, people from all over the US will gather together to root for their favorite team to become Super Bowl champion in this celebrated American tradition.
The coming year looks to be another healthy one for the restaurant industry. People are spending more and more at restaurants, although not all of it is dining in. There’s a huge uptick in carry out and delivery that has the industry pulling ahead of the growth rate of grocery store spending1. Consumers are living busier lifestyles than ever, and more often than not, they would rather not cook for themselves. They also have more restaurant options available, so smart owners and managers need to stay on top of the restaurant industry trends in order to draw (and keep) customers. Whether you operate a full service, fast casual, or quick service restaurant, take note of these 2020 restaurant trends for the latest insights into what your customers really want this year.
The pizza restaurant industry continues to be a healthy one: according to the 2020 Pizza Power Report from PMQ1, the U.S. pizza market generates $46.34 billion in sales—and that figure is rising. But with the number of pizzerias in this country growing to 77,724 this year, the competition for those sales dollars is fierce. Delicious pies alone are not a sufficient draw—pizzerias need to provide an outstanding overall customer experience.
Pizzerias are a unique vertical of the hospitality industry. Even a skilled full service restaurant owner or bar manager would need to learn the nuances of the pizza industry to succeed. In the same way, you wouldn’t expect a traditional restaurant point of sale (POS) system to have the capabilities to address all the distinctive needs of pizzerias.
Your menu is important. It’s what draws customers in and what keeps them coming back. But what the most successful pizzeria owners understand is managing your menu is just as important to the overall operational success of your restaurant.
The most successful fast casual restaurant owners understand that the point of sale system they use needs to include features specifically for the way they operate. They know their business challenges and how to leverage the unique functions of a fast casual restaurant POS to grow the average check size per customer. Average check size is a crucial metric that some fast casual restaurant owners may not realize can be improved using their point of sale system.
If you’re managing one or more fast food restaurants you know just how critical your point of sale system is to your bottom line. The restaurant’s POS can literally make your customers’ experience a great one or a terrible one. If you find that the POS at your quick service restaurant isn’t able to keep up, is not easy to use and/or doesn’t have some of the more advanced features, you need to consider a quick service point of system system that will help you increase profits.
The popularity of both fast casual restaurants and restaurant delivery services continues to rise. We have entered an age where customers want convenience over all else, which is an area where fast casual restaurants thrive.
The key to a successful quick service restaurant is providing a quick, accurate and pleasant experience for customers. While that’s probably not surprising, getting all of these things to happen at the same time can be a challenge if you don’t have the right quick service POS software to help you run the restaurant.
Be sure you’re using a quick service point of sale system that can streamline your restaurant operations day in and day out. Here are four things to look for in your POS.
Your counter service or fast-casual restaurant (FCR) may have amazing and unique menu offerings, but great food is only part of what makes a customer experience exceptional, especially when there is no wait staff to interact with customers. The experience begins with the ordering process and continues even after the bill is paid and the food eaten. Here’s how fast casual restaurants can leverage the features of their point of sale (POS) solution to create an experience that customers will remember fondly and will encourage them to come back.
Many technological advancements have been made since drive-thru service was introduced in 1947. Despite the technological improvements, speed of service has been declining in recent years. Annual drive-thru performance studies by QSR Magazine found that average drive-thru wait times were 225 seconds in 2017, up from 173 seconds just five years prior (i.e. 2012). Owners attributed much of the increase to having more complex and premium menu items. Whatever the reason, the uptick demonstrates the need to decrease wait times.
Smartphones and other mobile devices have changed the way people live in profound ways—including where they decide to eat. According to 2017 research from eMarketer, U.S. consumers spend an average of more than three hours a day within mobile apps (and almost another hour on the mobile web). If your fast-casual restaurant (FCR) doesn’t have a mobile ordering app, you’re missing out on a huge opportunity to engage with customers.
A key factor to staying relevant and competitive in the ever-more-crowded quick service restaurant (QSR) sector is leveraging every technological advantage you can. One QSR technology that has become a “must-have” is a restaurant loyalty program. Let’s take a look at how a loyalty program can strengthen your relationship with customers and lead to increased profits.
If you’re looking for a way to increase the visual appeal of your restaurant and create greater engagement with your customers, it might be time to explore restaurant digital signage. This enormously versatile technology can provide a healthy return on investment and increase your revenue gain in several ways.
Did you know that integrating tablet POS into your day-to-day processes will increase operational efficiencies, boost sales, and optimize the customer experience? Leveraging tablet POS technology offers several benefits to your staff, customers, and restaurant.
When you’re opening a new restaurant, it may seem like there are a million things you need to think about and budget for. On the other hand, careful planning and organization will keep you from becoming overwhelmed and will prevent surprises later in the process. This list will help you anticipate the decisions you’ll need to make and the restaurant startup costs you’ll incur on the road to opening a successful business:
If you’re opening a new restaurant, one of the startup essentials is setting up an account with a merchant services provider (a.k.a. credit card processor) so that you can accept credit and debit card payments. If you own an established restaurant and are looking for ways to improve your operating costs while increasing your profit margin, you should re-examine your current payment processing fees to make sure you aren’t paying more than you should.
Restaurant management technology, such as restaurant point of sale, is necessary if you want to stay competitive. From front-of-house to back-of-house operations, restaurant management technology is used to streamline processes, gain valuable data, conduct accounting, manage inventory and labor, and improve the customer experience to grow your business.
Whether you own one store or a multi-unit chain, managing a pizzeria has its challenges. But a pizza point of sale (POS) system that includes these specific restaurant reporting and management features can help you coordinate sales, labor, menu, inventory and other information to make better decisions that will increase operational efficiencies across your entire business. Here are the tools you need:
Pizza connoisseurs have a lot of options to choose from these days. You might have the best pizza in town, but in this competitive environment, if you aren’t using marketing and retention tools to get more customers and keep them coming back, you’re not taking advantage of the potential revenue opportunities. One such tool that has proven to be highly effective is a restaurant loyalty program. Keep reading to find out why you need one and how you can make it best work for you.
Your hungry customers want your delicious pizza—but first they need an online ordering experience that’s easy and convenient. To maximize your revenue opportunity, you should be offering multiple channels for customers to purchase from. This includes both online ordering from your website and a branded mobile ordering app. Here are some ways you can use your restaurant online ordering software to improve the customer experience and increase pizza sales.
We live in an era of unprecedented connectivity. The increased internet usage of today’s consumers provides abundant customer data that smart business owners can leverage to drive revenue. The restaurant industry is no exception, and restaurant technologies are moving quickly from “nice-to-have” to “must-have” status in order to stay competitive or even survive.
According to the 2018 Pizza Power Report from Pizza Magazine (PMQ), consumers want their pizza the way they want it and as fast as they can get it. In the U.S., delivery orders account for almost $9.8 billion of pizza sales every year and you want your share of that pie. Here’s how optimize your delivery operations, give customers the delivery experience they want and ensure your business gets a healthy slice of the pizza delivery market.
Americans eat approximately 100 acres of pizza a day! By the end of 2018, there were almost 77,000 pizzerias in the U.S. working to meet the demand. With so much competition, it’s not enough just to make great pizza—you also need to create a fantastic customer experience every step of the way. Savvy pizzeria owners are leveraging technology to gain a competitive edge. Here’s how the right pizza point of sale (POS) system can help you build better customer relationships and increase your profit margins.
3 Reasons Why Pizzerias Need an Integrated Point of Sale, Mobile & Online Ordering, and Loyalty Solution
Remember that moment when you opened your next location (or first pizzeria)? Or when you realized that your customers loved the modification you made to the menu or the tweak you made to the sauce? Those moments were awesome because it was a sign you were growing. And that led you to some logical next questions related to growth.
A recent article from Reforming Retail discussed the reasoning behind a recent acquisition of Cloud POS provider. The reasoning was to make the provider more competitive and address market needs. As I read through the article, I was reminded that the ambiguity surrounding the Cloud moniker has now reached the Point of Sale industry.
There are many Venture Capital-backed upstarts and “Next Gen” POS solution providers claiming to be cloud based. It is becoming the buzz in the industry. Just like Cloud Computing became an overused reference and everyone jumped on that bandwagon, the idea of having a Cloud POS system is becoming one, too. What we are forgetting, and should be talking about, is the customer experience, not just the platform or method of delivery. Let’s break it down a bit further….
It was 2004 when Hungry Howie’s Pizza (www.hungryhowies.com) was looking for a solution to standardize its menu and technology. Dan McKay, director of IT, explains that this was the key to help drive many of the company’s plans and initiatives. Unification of accounting, operations and marketing - with better automation and more timely insight - ”was the primary goal. Revention (www.revention.com) emerged as the leader in helping the brand bring those goals to fruition and the POS solution was installed across a subset of locations. A decade later, the chain made Revention the standard platform throughout its entire brand.